Welcome to the JFR newsletter, where we share important updates, keep you informed about relevant industry news, and share our thoughts on the most important issues in recruitment. This month, we’re looking at the candidate experience and how your branding can affect it.
What Does Your Branding Say To Candidates?
In recent newsletters, we’ve discussed candidate onboarding to help you retain your newly appointed recruits. We’ve also discussed flexibility in the workplace, be that in benefits packages or flexible working options to help you attract the right talent and get the right cultural fit.
However, recruitment and the candidate experience starts long before the role is advertised.
It’s important to consider your brand, both as a business and an employer.
It’s been proven that stronger brands have a bigger pool of candidates to choose from.
So it’s worth taking some time to consider.
What does your brand say to the world?
What are candidates finding when they research your business?
Here’s our list of the top things candidates are looking for:
Customer satisfaction – no one wants to work for a business that doesn’t look after its customers – especially if they will be working as part of that journey (sales, account managers or customer service). If you can’t be bothered looking after your customers, how are you going to treat your staff?
Communication with the public – If your business receives negative reviews online – make sure they get a professional, positive response. So many businesses fall into the trap of having arguments on review sites, and it’s not a good look. Remember, this includes social media too. Make sure you are engaging with your followers, even if it’s just an emoji reply.
Consistency – your brand should be consistent across all platforms, from your company website to social media profiles. Candidate alarm bells sound when a company hasn’t invested in a website, or can’t be found on social media
Highlight Benefits and Business Culture through content creation and invest in video – most businesses consider their clients when creating content for social media, blogs and their website, but don’t forget candidates will be looking at these areas too. Show your company values and have clear mission statements.
There’s some fantastic ways in which you can highlight your business culture online. If you need advice with this, get in touch. We can recommend companies to work with that get great results in this area.
Diversity and Inclusion – if you haven’t got policies and culture in place that can promote a welcoming and inclusive workplace, you’re missing a trick.
Testimonials- Candidates will utilise sites like Glassdoor to check your business’s reputation with employees. If existing and previous employees are happy, chances are they will be too.
Get in touch with us to discuss how we can assist with all of the above and help you attract the very best candidates to your business.
Speaking of which…
CANDIDATE SPOTLIGHT
We usually highlight a star candidate but this month I’d like to draw your attention to an area we recruit for as we have four or five fabulous HR candidates currently at all levels.
- Recruitment & Onboarding Administrator
- HR Advisors from generalist backgrounds
- HRIS & Data Professional
- HR Manager with a great generalist background
- Head of HR/HR Director
- All of our candidates are CIPD qualified, from Level 3 to Level 7.
Whether you are adding to a department, or your business is growing, and you need a dedicated HR professional, give us a call to discuss.
TRENDING NEWS
- British Steel confirms plans to revive steel production on Teesside
- Can AI cut humans out of contract negotiations?
- M&S revamp pays off with profit boost from food sales
- Families are expected to leave it late to buy Christmas gifts this year
- Fashion firm Boohoo breaks promises on ethical overhaul
JUST FOR LOLs
Jobs we’re glad aren’t a thing any more…
Herb Strewer- The 1600s weren’t known for being the most hygienic times in history. The herb strewers job was to spread herbs and flowers throughout royal family residences to mask the stench. Plants like basil, lavender, chamomile, and roses were regularly used by herb strewers.
Fun Fact – Parkinson’s Law states “Work expands so as to fill the time available for its completion.” Hands up if you’ve experienced this phenomenon.